Sponsor and Advertise


Eventing in the UK offers a unique platform, with over one million people attending our events annually in Great Britain. Eventing audiences are distinctive and their behaviour unlocks significant value potential for brands and businesses. With over 150 fixtures scheduled across the season, a membership base of more than 15,000 and an industry audience of 5.8 million, partnering with British Eventing is the perfect way to access a passionate and engaged market. 

Read our Commercial Content Guide to find out more about our unique sport and what it can offer you.


BE aims to develop lasting partnerships to support your business and marketing objectives. These include raising your company profile through association with strong brand values, aligning your company with a successful sport, targeting an affluent audience, having exclusivity within your sector, extending your media coverage, involving your company with an exciting spectator sport, accessing quality hospitality and gaining exceptional value for money.


Commercial guide

Sponsoring a rider

If you wish to sponsor a rider and for them to display your company logo on their clothing and saddlecloth then you will need to take out a Company Supporter Membership. 

Find out more

Sponsorship contact

For more information on becoming a sponsor or partnering with British Eventing, contact harriet.best@britisheventing.com