Sponsoring a rider

In order for a rider to wear a sponsors logo during competition, the company must first purchase a Company Supporter Membership. Logos must then be approved by BE before they can be worn. To have company logos approved, please email marketing@britisheventing.com with a copy of the logo.

Once a company has purchased a Company Supporter Membership and their logo has been approved for use, they can display their logo on horse and rider clothing and equipment during competition.

Please note: the following sizes and restrictions should be followed; full details can be found in the Members' Handbook.

Logos worn in competition

Rider Clothing

Riders - identification of sponsors on dress

The following apply to all three phases:

  • Any sponsor or advertising logo displayed on a rider's dress must be that of a member
  • Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute
  • No logo may be displayed which the organiser has stated in the schedule as unacceptable
  • The design of the logo must have been approved by BE

Dressage Phase

The competitor may bear the logo of his sponsor:

  • On both sides of shirt collar; the logo must not be larger than 16sq cm
  • On each side of the two sides of jackets or top garments at the height of the breast pockets; the logo must not be larger than 80sq cm

Show Jumping Phase

As for dressage and in addition the competitor may bear the logo of his sponsor:

  • Vertically in the middle of his protective headwear; the logo must not be longer than 25cm or wider than 5cm
  • On the left leg of his riding breeches; the logo must not be longer than 20cm or wider than 4cm

Cross Country Phase

Subject to paragraph 7.17.1 no restrictions apply to the cross country phase.

Identification of the manufacturer (Non-Sponsor) on saddlery 

Dressage and show jumping phase only: Identification of the manufacturer (non-sponsor) of clothing and equipment may appear only once per clothing item (breeches, gloves, shirt, headwear or on jackets at the height of the breast pocket) on a surface area not exceeding 3sq cm.

To have your logo approved for use please email marketing@britisheventing.com 

Buy Supporter Membership

Horse Wear

Horses - identification of sponsors on saddlery

The following apply to all three phases:

  • Any sponsor or advertising logo displayed on saddlery must be that of a Company or Supporter Member.
  • Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute.
  • Such a logo may be displayed at any event other than one at which logos have been banned by the organiser as stated in their schedule.
  • No logo may be displayed which the organiser has stated in the schedule as unacceptable.
  • The design of the logo must have been approved by BE.

Dressage Phase

No advertising or publicity may be displayed on any horse while competing, other than an officially approved logo on a saddlecloth or fly fringes/ear covers.

The display of the logo is subject to:

  • The logo on a saddlecloth being contained within an area of not more than 200 sq cm (the logo can be any dimensions as long as it is within the 200 sq cm restriction; i.e. it could be 20cm long by 10cm high or 15cm by 13cm or 40cm by 5cm etc.) 
  • The logo being displayed on the bottom rear corner of a saddlecloth (one or both sides). When the national flag is displayed on the saddlecloth, the BE member's logo may be displayed above the national flag, on the offside only, when there is a team sponsor with a logo, and otherwise on both sides
  • The logo on ear covers/fly hoods being contained within an area of not more than 75 sq cm

Show Jumping Phase

As for dressage and in addition the competitor may bear the logo of his sponsor on a fly fringe subject to:

  • The logo on a fly fringe/ear covers being contained within an area of not more than 75 sq cm

Cross Country Phase

No restrictions apply to the cross country phase.

Identification of the manufacturer (Non-Sponsor) on saddlery 

Dressage and show jumping phase only: Identification of the manufacturer (non-sponsor) of saddlery may appear only once per saddlery item on a surface area not exceeding 3 sq cm.

To have company logos approved please email marketing@britisheventing.com

Buy Supporter Membership