Posted on 30th July 2021

Let’s make our support well worth GOLD!

It’s not only our riders who will be performing during the Olympic eventing competition this weekend – how we all support them and show our love for our sport will also be in the spotlight.


All sports are extensively monitored by the International Olympic Committee during the Games to gauge engagement, coverage, popularity and how good we are collectively at promoting our sport and success. We know how much we love eventing and equestrian sport – let’s make sure we show the rest of the world.


Like, follow, comment, share, tag, create stories…

You can help show how much eventing means to you by getting busy online – the more we like, share and comment on posts, the more buzz we build around the sport. If you don’t already, consider following key support channels such as British Equestrian, the FEI, Team GB and our channels at British Eventing. Give a like to those posts that catch your eye, tag friends and family that might enjoy them, share to your own channels and add your own positive thoughts and comments.


It’s all in the ‘tags’

The hashtags that we all use are a great way to engage with other fans and a means of getting our support for eventing and equestrian sport to be recognised.

Out in Tokyo, our horses and riders are competing as part of #TeamGB, alongside athletes from a whole range of different sports. Show how passionate we are about equestrian sport remaining part of this elite group by tagging @TeamGB or using the hashtag when you’re posting.

The key hashtag for eventing at Tokyo 2020 is #EquestrianEventing – it may seem a little obvious but that’s what the world will be looking for to find fans of our sport.

Whether you are running an event this weekend, volunteering, competing or simply enjoying a sofa marathon in front of the screen at home – whatever you are doing, get sharing on your social media channels using the #EquestrianEventing and #TeamGB hashtags. Make sure you tag us too so we can see the fun that you’re having. From midnight snacks to PJ parties, we can’t wait!

A quick reminder, though – if you’re a brand, particularly one who sponsors one of the riders competing out in Tokyo, then you’ll need to follow the Rule 40 guidelines around what you can and can’t post on social media during the Games period. Find out more here (in particular see page 20 – this relates to commercial social media account – and page 10 if you sponsor one of the riders who are out in Tokyo).


We Don’t Play (We Ride)

The FEI has created a campaign that runs throughout the Games, focusing on the unique bond between horse and rider and looking at how this can be expressed in fresh, new ways. Find out more about the campaign - We Don’t Play (We Ride) – on the FEI website and on their social media channels.

Showing your support for this campaign and sharing it widely amongst family and friends is a great way to showcase how special our sport truly is.

Let’s show the world how much Britain loves #TeamGB, #EquestrianEventing and all #Equestrian sports.