Posted on 18th February 2021

Leadership appointments at British Equestrian

British Equestrian can today announce a new Chief Executive to lead the organisation in Jim Eyre, while Malcom Wharton has been formally appointed Chairman for a four year term.


Jim Eyre joins equestrian sport from the elite world of rugby, where he spent over five years with Premiership team Harlequins FC, initially as Commercial Operations Director before promotion to Chief Operating Officer, a position he held for three years. Responsible for a large core staff and a key member of the Senior Management Team, Jim oversaw the operational delivery of all aspects of the club’s stadium with significant budgetary responsibility. He was instrumental in successfully delivering key projects including building the Community Department, developing The Harlequins Foundation, delivering an IT and digital strategy, building the club’s woman and girls programme to create a pathway from grassroots to elite international rugby, and diversification of the venue to drive revenue.

Prior to joining Harlequins, Jim spent 25 years in the military, in a variety of roles including Squadron Leader of the Blues and Royals Mounted Squadron and Commanding Officer of The Household Cavalry Regiment. His current role is with England Rugby as a Project Officer to spearhead the sport’s COVID recovery programme and help Premiership clubs to comply with guidance and legislation in order for the sport to continue.

Having grown up in Lambourn Valley, equestrian pursuits featured heavily in Jim’s youth and he was an avid Pony Club member, taking part in a wide variety of disciplines. He went on to join the Army, where his horsemanship focus changed considerably and leadership skills flourished with responsibility for various sized teams, regularly in complex and high-pressure operational environments.

“I am thrilled and honoured to have been appointed as Chief Executive of British Equestrian, and I look forward to working with the BEF team and all the member bodies to help grow equestrianism and horse welfare in the UK.  It is clear that there are as many challenges as there are opportunities, and a key focus must be to help the sector recover from COVID-19, as well as to minimise the impact of Brexit.  Looking forward to the summer, with the pandemic hopefully behind us and the delayed Tokyo Games underway, it should be a hugely exciting time for the sport and industry.”

British Equestrian worked with agency Perrett Laver in an open and robust recruitment process. A short list of four candidates was presented to four separate panels made up of key stakeholders from BEF member bodies and funding partners. Three candidates then went forward for final interview by the BEF Nominations Committee, who selected Jim and recommended his appointment to the BEF Board. Throughout the process, the various panels who engaged with Jim noted his demonstrable leadership skills, collaborative approach, excellent communication skills and genuine ability to develop relationships to achieve a common goal.