News
Posted on 23rd September 2021

Introducing MARS EQUESTRIAN™ Presenting Sponsor of Badminton Horse Trials


Badminton Horse Trials are thrilled to announce that MARS EQUESTRIAN™ Sponsorship are to become the presenting sponsor for the 2022 Horse Trials taking place between Wednesday 4th and Sunday 8th May at The Duke of Beaufort’s Badminton estate in Gloucestershire.

 

 

“I am delighted that MARS EQUESTRIAN will be a presenting sponsor at Badminton 2022 and we are really looking forward to welcoming everyone back next year.” commented The Duke of Beaufort.

MARS EQUESTRIAN sponsorship by Mars, Incorporated is the link between their iconic brands including SPILLERS™, PEDIGREE®, ROYAL CANIN® Brands and the MARS® Bar, and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, Mars is committed to equestrian sport and building an enduring legacy.

“MARS EQUESTRIAN Sponsorship are thrilled to become the presenting Partner of Badminton Horse Trials” said William Clements, Vice President of global sponsorships and sports marketing for Mars, Incorporated. “Through this partnership, we hope to honor the equestrian legacy of MARS and engage spectators with our iconic brands as we work to achieve our vision of a better world for horses, pets, and their owners. Mars, Incorporated is a family-owned business that has been creating products and services that people, and their four legged family members, love for over 100 years. Horses are deeply rooted in Mars’ history dating back to the 1930’s.”

Event Director Jane Tuckwell added, “MARS EQUESTRIAN Sponsorship increased commitment to Badminton is fantastic news for everyone involved. It’s very much all systems go and we are busy preparing to invite the exhibitors next month and will be opening the Box Office in January. We are all looking forward to a bumper Badminton 2022.”