Posted on 6th January 2020

Exciting sponsorship opportunities now available with British Eventing

British Eventing (BE) currently has a selection of sponsorship opportunities available, offering the chance to become involved with all aspects of this exciting sport.

British Eventing has enjoyed significant sporting success in recent years coupled with an extremely loyal and engaged following. Achievements in 2019 include a GB silver medal at the European Championships along with every one of the British Youth teams taking a medal from their respective European Championships, including two team golds and a silver.

With competition built across the levels, grassroots riders can regularly compete against Olympians, and eventing is one of the few sports where men and women compete directly against each other on equal terms, making it both accessible and diverse.

The work carried out around audiences, as a part of our commercial research, shows an audience of 1 million who regularly attend eventing annually in the UK, with fans that are passionate, engaged and brand disposed. Over 53% are more likely to have a favourable opinion of brands partnering with BE.

Across the current opportunities available, there are a range of benefits including on-event branding and presence as well as access to a large and engaged following via our digital channels.  

Current sponsorship opportunities within the sport include the redeveloped BE80(T) series and Championship which will be hosted at Burghley Horse Trials for the first time in 2020, giving year-round reach across the grassroots market with a destination venue for the Championship. The Under 18 Regional Team Championships is also available and offers access to the equestrian stars of the future and their connections. The package includes regional training and trials in the build up to the Championships at Bishop Burton. The Pony Programme is available in 2020, offering sponsorship of the Pony Trails, Pony National Championships and support of the team at the European Championships in Strezgom, Poland. The programme had huge success in 2019 with team gold and individual gold and silver.     

There are several online leagues available for sponsorship, which can be bolted onto strong digital packages including content on our Lifestyle website, British Eventing Life Online and website advertising.

Various pricing options and packages are available across all products and further details, including the Commercial Content Guide for the sport, can be found HERE.

If you are interested in any of these exciting opportunities and would like to find out more, you can also contact Chloe Ford on