Badminton announces official partners
Badminton Horse Trials are pleased to announce two new Official Event Partners in MARS Equestrian™ and Science Supplements® for the 2020 Horse Trials due to take place between the 6th and 10thMay at The Duke of Beaufort’s Badminton estate in Gloucestershire.
“We are delighted to welcome both Science Supplements® and MARS Equestrian™ to the Badminton family as Official Event Partners. We are extremely grateful for their support and look forward to a long and happy association with both partners.” commented The Duke of Beaufort.
MARS Equestrian™ sponsorship by Mars, Incorporated is the link between their iconic brands including SPILLERS™, PEDIGREE®, ROYAL CANIN®, MARS® Bar, and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, Mars is committed to equestrian sport and building an enduring legacy.
“MARS Equestrian™ is thrilled to become an Official Partner of Badminton Horse Trials” said William Clements, Vice President of global sponsorships and sports marketing for Mars, Incorporated. “Through this partnership, we hope to honor the equestrian legacy of MARS and engage spectators with our iconic brands as we work to achieve our vision of a better world for horses, pets, and their owners. Mars, Incorporated is a family-owned business that has been creating products and services that people, and their four legged family members, love for over 100 years. Horses are deeply rooted in Mars’ history dating back to the 1930’s.”
Science Supplements®, who will also become the Official Supplements of Badminton Horse Trials, currently sponsor the BE90 and BE100 series with the final held at Badminton on Tuesday 5th and Wednesday 6th May. Independently rated as the UK’s number one supplement brand. The company has over tenawards and nominations for their products and services including winning the International Innovation Award on two occasions for Gut Balancer (2014) and GastroKind (2017).
David Mitson, Group CEO of Science Supplements® said, “We are delighted to become partners of one of the worlds finest horse trials and continue our support of equestrian sport across all levels. The Science Supplements® Cup is already a showcase event for grassroots competitors and we are thrilled to be able to extend our relationship with Badminton as official partners.”
Although it is now unlikely that Badminton 2020 will have a title sponsor in place, the announcement of MARS Equestrian™ and Science Supplements®’partnership with the most prestigious horse trials in the world is significant. “From the outset we have been exploring different sponsorship models and it is fantastic to now have both Science Supplements® and MARS Equestrian™ on board as Official Partners.” commented Event Director Jane Tuckwell.