Commercial Opportunities - British Eventing
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Commercial Opportunities


Demonstrating advertising and sponsorship possibilities at Badminton 2010

British riders, in teams and as individuals, are highly successful on the world stage. Our sport is one of the few in which women and men compete on equal terms and we are proud to say that Britain has the highest density of Eventing riders, owners and supporters anywhere, including many international competitors basing themselves in the UK.


British Eventing also has the biggest competition calendar in the world, with over 180 events run in a season. Each event is pro-am; even at the smaller events where world class riders compete against amateurs.


What is Eventing?

British Successes on European, World and Olympic stages.


Find out more about our audience in our Commercial Content Guide to Eventing in the UK.




British Eventing enjoys strong corporate support from sponsors who often develop long and profitable associations with the sport. 

BE aims to develop lasting partnerships to support your business and marketing goals - for example:

  • Increase company profile through association with strong brand values
  • Align your company with a successful sport
  • Target an affluent audience
  • Have exclusivity within your sector
  • Extend your media coverage
  • Involve your company with an exciting spectator sport
  • Access quality hospitality
  • Gain exceptional value for money and return on investment



Our sponsorship manager Clare Walkeden can help you with sponsorship of our Teams, National Series or National Championships. Email her on   She can also put you in touch with any of the major international events in the UK

For excellent visibility and marketing opportunities to your regional market why not consider a trade stand at a BE affiliated event local to you. Please contact the event organiser direct via our Fixtures Calendar



For advertising in either the British Eventing Life magazine or magazine online, our monthly e-newsletter or on British Eventing's website please contact Rachael Moore on 01603 772408






Click on their logo to be taken to their website.

Airowear logo

AIROWEAR BE80(T) Championships

Baileys logo


Virbac 3D worming partners page

Virbac 3 D Worming BE80(T) Series

Charles Owen logo

 The Pony Programme sponsored by Charles Owen

Calver logo

Calver Wealth Management 2* League

Gatehouse logo

Gatehouse 1* League 

 Mark Todd Collection logo

Mark Todd Bridge The Gap 2*/3* Training Series 

Mark Todd Bridging the Gap Scholarship

Keyflow logo

Bridge The Gap Training Series 

   Racesafe logo

 British Junior Programme sponsored by Racesafe

 NAF 2018

 NAF British Young Rider Squad 

Mitsubishi Motors logo

 Mitsubishi Motors Cup BE90 & BE100

 Gatehouse logo

Gatehouse Stepping Stones 1* Training Series


 Equitility logo

Associate Sponsor Training and Education

 National Saddle Centre logo

 National Saddle Centre BE100u18 Championships

  Worshipful Company of Saddlers logo

The Worshipful Company of Saddlers

UK Sport logo

British Eventing Teams

Land Rover 2017




 Musto logo