Supporter Membership for Companies – what you need to know - British Eventing
 
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Supporter Membership for Companies – what you need to know

   

Many Members and their supporters contact BE regarding wearing sponsor logos during BE competitions. On this section of the website we have tried to explain more clearly what's allowed, what's not allowed, and how to go about getting a sponsors logo signed off by BE.


Logos

In order to wear a logo during competition the company must first purchase a Supporter Company Membership. These can be purchased at just £25 by direct debit and you can do so by following the link below.

This membership enables a company to sponsor a rider or horse they do not own and to have their logo visible on their equipment.

Read more about the full benefits of becoming a Supporter Company Member.

Start the Membership process here


 

Once in possession of your Supporter Company Membership, you are on your way to having the company's brand worn in BE competition; however we do have some restrictions on the use.

 

7.17 Advertising and Logos – Competitors

7.17.1 Identification of Sponsors - Dress

The following apply to all three phases:-

  • Any sponsor or advertising logo displayed on a rider's Dress must be that of a Member.
  • Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute.
  • No logo may be displayed which the Organiser has stated in the schedule as unacceptable.
  • The design of the logo must have been approved by BE.


Dressage Phase

The Competitor may bear the logo of his sponsor:-

  • On both sides of shirt collar. The logo must not be larger than 16sq cms
  • On each side of the two sides of jackets or top garments at the height of the breast pockets. The logo must not be larger than 80sq cms

 

Show Jumping Phase

As for dressage and in addition the Competitor may bear the logo of his sponsor:-

  • Vertically in the middle of his protective headwear. The logo must not be longer than 25cm or wider than 5cm;
  • On the left leg of his riding breeches. The logo must not be longer than 20cm or wider than 4cm;

 

Cross Country Phase

Subject to paragraph 7.17.1 no restrictions apply to the cross country phase.

7.17.2 Identification of the Manufacturer (Non-Sponsor) - Dress

Dressage and Show Jumping Phase

Identification of the manufacturer (non-sponsor) of clothing and equipment may appear only once per clothing item (breeches, gloves, shirt, headwear or on jackets at the height of breast pockets) on a surface area not exceeding 3 sq cms.

7.20 Advertising and Logos – Horses.
7.20.1 Identification of Sponsors - Saddlery

The following apply to all three phases:-

  • Any sponsor or advertising logo displayed on saddlery must be that of a Company or Supporter Member.
  • Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute.
  • Such a logo may be displayed at any Event other than one at which logos have been banned by the Organiser as stated in their Schedule.
  • No logo may be displayed which the Organiser has stated in the schedule as unacceptable.
  • The design of the logo must have been approved by BE.


Dressage Phase

No advertising or publicity may be displayed on any Horse whilst competing, other than an officially approved logo on a saddlecloth or fly fringes/ear covers.

The display of the logo is subject to:

  • The logo on a saddlecloth being contained within an area of not more than 200 sq cm;
  • The logo being displayed on the bottom rear corner of a saddlecloth (one or both sides). When the national flag is displayed on the saddlecloth, the BE member's logo may be displayed above the national flag, on the offside only, when there is a team sponsor with a logo, and otherwise on both sides.
  • The logo on ear covers/fly hoods being contained within an area of not more than 75 sq cm

 

Show Jumping Phase

  • As for dressage and in addition the Competitor may bear the logo of his sponsor:-
  • The logo on a fly fringe/ear covers being contained within an area of not more than 75 sq cm;


Cross Country Phase

Subject to Rule 7.20.1 no restrictions apply to the cross country phase.

7.20.2 Identification of the Manufacturer (Non-Sponsor) - Saddlery Dressage and Show Jumping Phase

Identification of the manufacturer(non-sponsor) of saddlery may appear only once per saddlery item on a surface area not exceeding 3 sq cms.
 


To have company logos approved please email marketing@britisheventing.com

 

Start the Membership process here