Supporter Membership for Companies – what you need to know - British Eventing
 
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Supporter Membership for Companies – what you need to know

   

Many Members and their supporters contact BE regarding wearing sponsor logos during BE competitions. On this section of the website we have tried to explain more clearly what's allowed, what's not allowed, and how to go about getting a sponsors logo signed off by BE.
 

Clothing Manufacturer Logos

Identification of the manufacturer (non-sponsor) of clothing and equipment may appear only once per clothing item (breeches, gloves, shirt, headwear or on jackets at the height of breast pockets) on a surface area not exceeding 3 sq cms. Identification of the manufacturer (non-sponsor) of saddlery may appear only once per saddlery item on a surface area not exceeding 3 sq cms.


Sponsor logos

In order to wear a sponsor's logo the sponsor must first purchase a Supporter Company Membership. These can be purchased at just £25 by direct debit and you can do so by following the link below.

This membership enables a company to sponsor a rider or horse they do not own and to have their logo visible on their equipment.

Read more about the full benefits of becoming a Supporter Company Member.

Once in possession of your Supporter Company Membership, you are on your way to having the sponsor's brand worn in BE competition; however we do have some restrictions on the use.

The following guidelines have been set in place for your information.
 

Logos worn by riders

The following apply to all three phases

  • Any sponsor or advertising logo displayed on a rider's Dress must be that of a Member
  • Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute.
  • No logo may be displayed which the Organiser has stated in the schedule as unacceptable.
  • The design of the logo must have been approved by BE.


Dressage Phase
The Competitor may bear the logo of his sponsor

  • On both sides of shirt collar. The logo must not be larger than 16sq cms
  • On each side of the two sides of jackets or top garments at the height of the breast pockets. The logo must not be larger than 80sq cms


Show Jumping Phase

  • As for dressage and in addition the Competitor may bear the logo of his sponsor:-
  • Vertically in the middle of his protective headwear. The logo must not be longer than 25cm or wider than 5cm;
  • On the left leg of his riding breeches. The logo must not be longer than 20cm or wider than 4cm.


Cross Country Phase

Subject to paragraph 7.17.1 of the Members' Handbook no restrictions apply to the cross country phase.
 

Logos displayed on horse wear

The following apply to all three phases

  • Any sponsor or advertising logo displayed on saddlery must be that of a Member.
  • Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute.
  • No logo may be displayed which the Organiser has stated in the schedule as unacceptable.
  • The design of the logo must have been approved by BE.
     

Dressage Phase

No advertising or publicity may be displayed on any Horse whilst competing, other than an officially approved logo on a saddlecloth or fly fringes/ear covers. 

The display of the logo is subject to:

  • The logo on a saddlecloth being contained within an area of not more than 200 sq cm;
  • The logo being displayed on the bottom rear corner of a saddlecloth. When the national flag is displayed on the saddlecloth, the BE member's logo may be displayed above the national flag, on the offside only, when there is a team sponsor with a logo, and otherwise on both sides.
     

Show Jumping Phase

As for dressage and in addition the Competitor may bear the logo of his sponsor:-

  • The logo on a fly fringe/ear covers being contained within an area of not more than 75 sq cm.
     

Cross Country Phase

Subject to paragraph 7.20.1 of the Members' Handbook, no restrictions apply to the cross country phase.

To have company logos approved please email marketing@britisheventing.com


Members' Handbook

All supporter members can purchase a handbook for the reduced price of £5.00 if purchased before 31st March 2016.  Please contact the Membership team on 02476 698857.
 

Start the Membership process here